Lucie Malherbe began her career in media and political communication before moving into institutional communications. Prior to joining Dynamics Group in 2022, she notably contributed to the development and implementation of 360° communication strategies at the Riviera-Chablais Hospital, working closely with the executive management team. With her deep understanding of the political and media landscape in French-speaking Switzerland, her strategic mindset, and her project management expertise, she supports companies and public institutions operating in diverse and complex environments. She holds a Bachelor’s degree in Information and Communication Sciences and Sociology from the University of Neuchâtel, as well as a Master’s degree in Business Communication from the University of Fribourg. Her academic background has led her to specialize in the interplay between information practices, media, social networks, and politics.