Lucie Malherbe took her first professional steps in media and political communication before switching to the institutional side. Before joining the Dynamics Group, she worked at the Hôpital Riviera-Chablais Vaud-Valais and was responsible for developing and implementing the hospital’s 360° communication strategy in close collaboration with the general management. Her network in the regional political and media landscape, her strategic intuition and her ability to structure information in a meaningful way enable her to provide relevant and appropriate answers to her clients’ challenges. Lucie Malherbe graduated with a Bachelor’s degree in Information and Communication Sciences and Sociology from the University of Neuchâtel in 2021 (magna cum laude). She is currently completing a Master’s degree in Business Communication at the University of Freiburg.