Simone Arbus (1964) is responsible for the graphics and desktop publishing activities of the Dynamics Group in Zurich and India and is head of media planning and media buying. She has extensive experience in the graphic conception, design and production of publications and advertisements with a focus on financial reporting. She has also been managing director of a media and graphics agency since 1998 and is a recognized media consultant for the Association of Swiss Advertising Agencies VSW. She was previously responsible for marketing productions at IP Multimedia (now Goldbach Media) and before that worked in PR and marketing at various companies.