Zeynep Ersan attaches particular importance to connecting consumers and employees with corporate strategies. She contributes her expertise to various industry segments, including health, energy and mobility. She previously worked for over ten years as Director and Editor-in-Chief of the French-speaking Swiss information and consumer protection magazine “Bon à Savoir” and as a member of the Executive Board of KonsumentenInfo AG in Zurich. As Head of Communications at the Aevis Victoria Group (health, hotel industry), she then reorganized national communications and merged the HR and training departments. She then headed the Business Development department of the French-speaking Swiss media outlet “Le Temps”, where she was tasked with reorganizing internal teams (marketing, advertising, events and customer service) and external service providers. Zeynep Ersan is the author of several guidebooks on inheritance law and insurance and has also published a book entitled “Turquie, un pont entre deux mondes”. She is also committed to promoting economic relations between Switzerland and Turkey.